Case Study
Kauai Seal Coat and Paving
- Client:
- Kauai Seal Coat and Paving
- Services:
- Commercial sealcoating and paving, island of Kauai
- Launched:
- March 15, 2026
The Problem
Tim had a website. Technically. A single-page Wix build from 2022 with a logo image, a photo gallery, and a contact form. No real content. No schema markup. No calls to action that meant anything. The domain — kauaisealcoatinginc.com — was long and forgettable. The site existed, but it wasn't working.
Tim's business was growing on word of mouth alone. The web presence wasn't contributing anything.
What We Did
This wasn't a rebuild. It was a business launch.
We started from scratch — new domain (kauaisealcoat.com), new brand, new content, new everything. Here's what the engagement included:
- Full site build — static HTML, Tailwind CSS, Cloudflare hosting, zero ongoing costs
- Domain migration — from kauaisealcoatinginc.com to kauaisealcoat.com, cleaner and more memorable
- Logo redesign — professional mark that works across web, print, and signage
- Content creation — every heading, paragraph, and CTA written to answer what a real customer is searching for
- Photography — sourced and provided images for key sections
- Google Business Profile setup — properly configured for local search visibility
- Professional email — Google Workspace configured so Tim now communicates from a business address, not Gmail
- Security headers — CSP, HSTS, and proper header configuration from day one
- Schema.org markup — structured data telling search engines and AI exactly what Kauai Seal Coat does and where
The site validates with zero HTML errors, zero accessibility errors, and a perfect 100 SEO score on PageSpeed Insights.
The Results
| Metric | Result |
|---|---|
| Mobile Performance | 84 |
| First Contentful Paint | 0.8s |
| Total Blocking Time | 0ms |
| SEO Score | 100 |
| Hosting Cost | $0/mo |
| Search Visibility | Page 1 for sealcoating on Kauai |
Within the first month after launch, the site was generating real leads. Kauai Seal Coat now ranks on the first page of Google for sealcoating searches on Kauai — ahead of the only real local competitor. The ROI on the build was recovered within 30 days from a single job sourced directly through the site.
In Their Words
"Our old website basically existed. Our new one actually works. Within the first month after launch, we landed a call directly from the site that paid for the rebuild on its own. Since then, the leads have kept coming in and the phone hasn't slowed down."
The Takeaway
A one-page Wix site is not a web presence. Kauai Seal Coat went from invisible to page one in under 60 days — with a site that costs nothing to host, requires no maintenance, and is built to keep working as search evolves.